The people behind MatchBeat.

Peter leads engineering and product. He owns the architecture of the MatchBeat platform end-to-end, from the unit on the concourse to the systems that run the business behind it. At MatchBeat he is building the AI-native technology layer that reimagines stadium-native commerce.

Peter is a Silicon Valley investor, mentor, and entrepreneur with a track record across startups and Fortune 50 companies. He has led major revenue turnarounds, forged strategic partnerships with iconic global enterprises, deployed next-generation technologies, and built globally recognized intellectual property. His leadership combines deep business and technical acumen with empathy for the teams that ship.

Peter holds a Master of Science in Aerospace Engineering from the Technical University of Munich. He is the named inventor on 20+ issued patents worldwide, with 1,840+ forward citations from Apple, Google, Microsoft, Amazon, IBM, and GE. He serves on the Georgetown University Supply Chain Management Advisory Board and has mentored 50+ startups through the Start2 Group.

Sherri leads financial strategy and operating discipline across the business. She owns the financial model, capital planning, and the decision cadence required to scale a national commerce platform in environments that are demanding and dynamic.

Her background is rooted in building for scale and long-term durability. Sherri spent more than a decade as an intrapreneur on a startup team inside Freightliner Truck Company (Daimler-Benz), where she helped build a new international business to $2 billion in annual revenue.

That work transitioned into a 17-year track record as an independent founder and financial operator. Sherri has built two companies, a business consulting firm and a media company, both still in operation today. Over nearly two decades, she has served as CFO and strategic partner to nearly 1,000 small businesses, building the foundational financial structures, controls, and growth models that allow leadership teams to scale exponentially and predictably.

Sherri is a Ph.D. candidate in Conscious Entrepreneurship and a University Professor of Leadership and Entrepreneurship at Cleary University.

Payam leads operations. He owns the operational backbone of the MatchBeat platform, including retail deployment logistics, real-time performance monitoring, partner coordination, vendor management, inventory systems, and venue readiness standards.

Payam is an operations executive with a focus on scaling infrastructure-driven businesses at the intersection of technology, commerce, and live event operations. He specializes in designing and building scalable systems for high-volume, high-pressure environments where speed, reliability, and customer experience are mission-critical.

At MatchBeat, Payam plays a central role in ensuring the automated retail infrastructure delivers seamless consumer experiences while meeting the operational requirements of leagues, venues, sponsors, and enterprise partners. He brings a pragmatic operator's mindset to every aspect of the business, balancing strategic vision with disciplined delivery.

Katherine leads legal. She owns corporate governance, securities compliance, partner contracting, and the regulatory architecture that keeps the company clean and the partnerships durable.

Full bio forthcoming.