Peter Ebert
Chief Technology Officer
Peter leads engineering and product. He owns the architecture of the MatchBeat platform end-to-end — from the unit on the concourse to the systems that run the business behind it.
The Team
The people behind MatchBeat.
MatchBeat is built by a team that has run national-scale automated retail before — and is doing it again, on purpose, in the environment where it belongs.
Dr. Lucas Root, Founder and CEO.
Founder & CEO
Dr. Lucas Root, Ph.D.
Founder and Chief Executive Officer
Lucas is the founder and CEO of MatchBeat. He spent more than a decade as the business strategy consultant behind one of the most significant automated retail deployments in modern franchise merchandising — a national network of roughly 1,800 machines, designed, manufactured, deployed, and operated as a primary distribution channel for one of the world's most recognized brands.
That work produced a complete operating playbook: machine engineering and design, manufacturing, vendor networks, field service, placement strategy, internal systems, and the leadership structure required to run a national automated retail business at scale, every day, without drama. MatchBeat is the redeployment of that capability into live sport.
Lucas holds a Ph.D. in Consciousness and Human Potential from Gateway University, with undergraduate degrees in Physics, Mechanical Engineering, and Mathematics. He is the author of The AI-Ready Leader book series and The AI Strategist newsletter, a World Economic Forum Davos delegate, and a mentor at Founders Institute Bay Area.
Leadership
An operating team built to ship.
MatchBeat's leadership combines technical depth, operational rigor, financial discipline, and legal precision — assembled deliberately to run a business that has to perform on event day, every day, in front of partners who don't accept excuses.
Sherri Richards
Chief Financial Officer
Sherri leads finance. She owns the financial model, capital planning, investor reporting, and the discipline that turns a national deployment into a sustainable business.
Payam Rodd
Chief Operating Officer
Payam leads operations. He owns the deployment, field service, and partner-facing execution that makes the platform work in venue conditions, at scale, on schedule.
Katherine Carpenter
General Counsel
Katherine leads legal. She owns corporate governance, securities compliance, partner contracting, and the regulatory architecture that keeps the company clean and the partnerships durable.
We're building.
MatchBeat is hiring across engineering, operations, partnerships, and field deployment. If you've operated at the intersection of hardware, software, and live commerce, we should talk.
Want to dig deeper?
Investor materials and partner conversations are available to qualified parties on request.